20 Years. One Mission: To Supercharge Wellbeing

What began at a kitchen table with a single natural blend is now a certified B Corp powering wellbeing through 100% natural fragrances across the globe. We asked founder Nicola to reflect on two decades of the brand - and to send us voice notes with her answers to three questions… 

20 Years. One Mission: To Supercharge Wellbeing

In a nutshell… why NEOM Wellbeing?

When I first blended essential oils in 2005, I wasn’t starting a business, really - I was finding a way to feel better. Working as a journalist, juggling the pressures of modern life, I hit burnout. Looking back, I was just squeezing too much stuff in. I think that it is important to recognise that. It’s not always when you’ve gone through a turbulent time, or something huge has happened when anxiety arises. Even when things are fine, we have to stop and replenish our cup sometimes. The first fragrance I ever made with only pure 100% natural essential oils was Real Luxury, created to help me ease my anxiety. Fast-forward 20 years, and that one blend has grown into a full wellbeing movement. NEOM has helped many people with calm, energy, better sleep, and a boosted mood.

 

My Favourite Part of Growing NEOM Wellbeing?

Easy. The people. Yes, I love the creative side… developing products, building the brand - but what really is the best part is working with good, decent-spirited humans. People with heart. The kind who show up with energy, curiosity and a drive to make things better. At NEOM, we live by three values… the first, ‘Be a Good Egg’ (yes, that’s a Yorkshire thing!). Two, ‘Attitude is Everything’ and thirdly, ‘Challenge the Status Quo’ – so we surround ourselves with these people because I’ve always said: if you’re going to spend so much time at work, do it with people who have your back.

 

20 Years, choose (only 4) Standout Moments:

We’ve had some incredible milestones over the years, but the team asked me to only pick a handful, so here goes...

1. In 2018, we launched The Wellbeing Pod - a game-changing moment that brought scent with the power to boost your mood with just one button into people’s homes in a whole new way. It sold out in just four weeks.

2. In 2022, becoming a certified B Corp was a proud turning point - proving that we could grow our business without ever compromising on purpose, people, or planet.

3. Then came 2024, and with it, a personal milestone: I published Four Ways to Wellbeing, a book filled with everything I’d learned about wellbeing myself and from so many experts over two decades.

4.  And most recently, in 2025 brought one of best things - NEOM was named one of The Sunday Times Best Places to Work. Because what we build on the inside - our culture, our values - is just as important as what we create on the outside.

 

Here’s to the next chapter supercharging your wellbeing - powered by purpose, 100% natural fragrances, and always 100% about you.

Thanks for being on this journey with us.

Nicola x

 

Celebrating 20 Years Of NEOM Wellbeing With Our New Summer Scenting Limited-Edition Collection...

Complete Bliss Citronella Scented Outdoor Candle Complete Bliss Citronella Scented Outdoor Candle
new summer scenting
Great Day Essential Oil Blend 10ml Great Day Essential Oil Blend 10ml
new summer scenting

Great Day Essential Oil Blend 10ml

Regular Price €27,00

Energy Burst Scented Candle (3 Wick) Energy Burst Scented Candle (3 Wick)
new summer scenting

Energy Burst Scented Candle (3 Wick)

Regular Price €66,00

Great Day Scented Candle (3 Wick) Great Day Scented Candle (3 Wick)
new summer scenting

Great Day Scented Candle (3 Wick)

Regular Price €66,00

Great Day Scented Candle (Travel) Great Day Scented Candle (Travel)
new summer scenting

Great Day Scented Candle (Travel)

Regular Price €23,00